Digital Marketing

SEO guide for beginners

SEO can be tricky and complicated if you are new to it. It takes years of learning, practice and execution to master the search engine. But, if you’re just starting it as a blogger or looking for a job, the basics can do a lot. Here are some tactics for newbies to get into the SEO world.


The term SEO stands for Search Engine Optimization. It is a practice to generate traffic to the websites through organic search by optimizing them.

Why do you need SEO?

You spend a lot of your precious time writing your content, but what if it doesn’t reach to the right audience? SEO helps you to rank your blog and websites on the Search Engines. It increases the quality and quantity of organic traffic in the search engines.

How does SEO work?

As we mentioned above, SEO generates quality traffic organically simply by optimizing the website. But, how does it actually work? Here are some SEO techniques you should know

1. White-hat SEO

White-Hat SEO is the most appropriate way to rank your website without breaking the Google’s Webmaster guidelines for SEO. It take an ample amount of time to show results, but it stays for a longer race. White-hat SEO simply follows every single rules and steps of Google to rank the website. But who on earth follows ‘every rules’ of Google for SEO? Every white-hat has some ‘grey’ shades, also known as Grey-Hat.

2. Grey-hat SEO

There is one ‘grey-truth’, and that is, no one follows white-hat SEO completely. Grey-hat SEO does not do spam, but it does not follow Google’s rules either. In simple words, Grey-hat SEO tactic it to make content attractive to get backlinks and for bookmarking.

3. Black-Hat SEO

A lot of people describe it unethical. Black-Hat SEO practice goes against the Google’s webmaster guidelines. But, is it bad?
Black-hat SEO can get your website penalized and banned from search engines. Things that comes under Black-hat SEO are – keyword stuffing, buying links, doorway pages, content automation, etc.

Types of SEO factors

There are mainly three types of SEO factors you need to understand to get more organic traffic, and they are –
On-page SEO, Off-page SEO & Technical SEO

1. On-page SEO

On-page SEO is optimizing pages on the website. It helps search engines to understand the topic to know if the page contains valuable content people are searching for. On-page SEO includes – keyword research, meta tags, content optimization, keyword optimization, and quality content.

2. Off-page SEO

It doesn’t do anything directly to the website, instead it works outside of the website to rank it. Off-Page SEO includes, link building, social media, and local SEO.

3. Technical SEO

Technical SEO is the strategy to improve site readability, make the website more user-friendly and smooth. It includes Site speed, Mobile-friendliness, Indexing, Crawlability, Site architecture, Structured data, and Security.


SEO is a complex topic, and it is going to be more complex in 2020. As it is a major factor in generating traffic, hence google is doing ever possible change to make it more specific. If you are new to it and serious about it, we recommend you to check our related pages too. For all the updates related to digital marketing stay with Everything Tech.